Victory: Coca-Cola Stops Testing On Animals

Victory: Coca-Cola Stops Testing On Animals! May 31, 2007
Posted by Pulin Modi | Permalink | Comments ( 3 ) | TrackBack



Hey everyone, we've got some huge news for you. We're happy to announce that The Coca-Cola Company has officially pledged to stop funding animal tests! You may recall that their main competitor, PepsiCo declared their commitment to non-animal testing earlier this month, so it's great to see this progress within such huge industries.

The Coca-Cola Company's letter to PETA states in part:
"...We are sending letters to our partners and research organizations who may conduct safety evaluations on... ingredients insisting they use alternatives to animal testing... Recently senior management became aware that research involving rats was being conducted as part of a grant we had funded at Virginia Commonwealth University to study taste reception. We have contacted the University and have discontinued our funding."
Thanks to everyone who has been spreading the word about the horrors of animal testing and encouraging companies to go cruelty-free. Your compassion and dedication are making a difference for so many animals every day!

Maybe it's a coincidence, but The Chicago Tribune Magazine just ran a fantastic story entitled "Ruffling Feathers" which discusses the progress animal rights activists have been making:
"It seems undeniable that, over the past two decades, the ethical arguments of the animal rights movement have caught on with a broader public. Even many skeptics now agree that animals feel pain, should not suffer unnecessarily and should not be subject to every human whim. Their lives, on some level, clearly matter."

Make sure you read the full article here and show your parents, friends, and teachers who give you a hard time! Keep up the great work with the street team, ok?

-Pulin

Posted by Pulin Pulin